by Charles Wyke-Smith | Apr 19, 2022 | User Experience
If I had a dollar for every time I heard “But that’s an extra click!” during a design review, you and I could go out for dinner. Apparently, mouse clicks are bad and should be minimized at all cost. However, while the idea that any process should...
by Charles Wyke-Smith | Mar 30, 2022 | Information Architecture
Photo credit: PicturePartners / Envato Elements George A. Miller wrote the groundbreaking book The Psychology of Communications in the 1950s, but his work echoes down the decades and into UX concepts to this day. For me, the most interesting of the findings he...
by Charles Wyke-Smith | Apr 15, 2021 | User Experience
When you build a new product, you can gain early traction by just focusing on the key features that make you product different and uniquely useful. Spend time understanding how your idea can add value. Spend time with your potential customers and see how they...
by Charles Wyke-Smith | Apr 11, 2020 | User Experience
Credit: Stepping Stones on the River Witham, Grantham, UK © John Walton – CC license This article was first published on LinkedIn March 19, 2019. Over my years in UX working on subscription-based sites, I’ve seen that one of the biggest sources of...
by Charles Wyke-Smith | Mar 21, 2020 | User Experience
Tl;dr First, create User Value. If you don’t, your product will fail. The four Value Dimensions: Time, Money, Utility and Prestige, provide a framework for understanding how value is defined and perceived by your users, so you can design your products to meet,...
